Each step builds on the one before. Nothing visual happens before the structure is right.
Identify primary buyer roles. Define the decision questions the project must answer. Clarify what differentiates you and what proof matters most.
Assess current pages and pieces. Flag clarity gaps, redundancy, inconsistencies, and where buyer questions aren't being answered. Prioritize what to refine, keep, or retire.
Outline the page or piece structure. Sequence content around buyer decision priorities. Define hierarchy and key takeaways before any visual design begins.
Apply hierarchy, structure, visual consistency, and flow that match buyer decision progression.
If the schedule is full, you'll be told upfront — with the next available start window.
Every engagement is defined by deliverables and decision points, not hourly drift. Changes are surfaced before they become surprises.
You work directly with the designer doing the work — not a project manager translating between you and a production team.
Active client testimonials reference timeliness and responsiveness. The work happens when promised.
A short initial call confirms fit, scope, and timing.
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